Company & Market Intelligence
Research target companies, market segments, business signals, and potential opportunities to support better-informed decisions.
B2B Intelligence & Growth
Turn B2B Intelligence Into Focused Growth
MADS B2B helps teams identify the right companies, understand their markets, and build more focused go-to-market programs through research, prospect intelligence, and execution support.
Practical research. Clear targeting. Execution-focused support.
Research-led
Market understanding
ICP-focused
Relevant prospects
Quality-minded
Structured validation
Outcome-oriented
Actionable next steps
Built for Teams Working in Complex B2B Markets
Flexible support for businesses that need better market focus and stronger prospecting.
B2B SaaS
IT & Consulting
Financial Services
Healthcare Technology
Manufacturing
Business Services
What We Do
Capabilities That Support Your Go-to-Market Work
Start with a defined business need and build a practical plan around your target market, ideal customer profile, and growth priorities.
ICP & Prospect Research
Define the right-fit company profile, identify relevant accounts and roles, and organize prospect information around your targeting criteria.
Demand Generation Support
Support focused outreach planning, lead qualification, campaign research, and the workflows that help teams develop relevant conversations.
Market Entry Research
Explore target regions, industries, buyer groups, and market context before committing resources to expansion.
GTM Planning & Enablement
Connect audience definition, messaging, prospecting priorities, and execution steps in a clear go-to-market plan.
Ongoing Growth Support
Work with MADS B2B on a project basis or through an ongoing engagement shaped around your team's needs and priorities.
Our Approach
A Clear Path from Research to Action
We structure each engagement around your objectives, the information available, and the actions most likely to help your team move forward.
Step 01
Discover
Clarify business goals, target markets, ICP, and success criteria.
Step 02
Research
Gather and organize relevant company, market, and prospect intelligence.
Step 03
Prioritize
Turn findings into clear segments, account priorities, and practical next steps.
Step 04
Execute & Refine
Support implementation, review what is working, and refine the approach.
Why MADS B2B
A More Focused Way to Approach B2B Growth
Good execution starts with clarity. We help bring research, targeting, and go-to-market priorities into a more structured workflow, so your team can make decisions with a clearer view of the opportunity.
Discuss Your GoalsDefined Scope
Agree on objectives, deliverables, and priorities before work begins.
Structured Research
Organize findings around agreed targeting and decision criteria.
Transparent Communication
Keep expectations, progress, and next steps clear throughout the engagement.
Flexible Engagement
Start with a defined project and discuss ongoing support when it makes sense.
Ways to Work Together
Start with the Support You Need
Engagements can be shaped around a specific research requirement, a prospecting initiative, or a broader go-to-market objective.
Research Project
For teams that need a focused piece of company, prospect, or market research.
- Defined research scope
- Targeted findings and deliverables
- Clear handover and next steps
Prospecting & Pipeline Support
For teams seeking help with ICP-based account research and prospecting workflows.
- Account and contact research
- Segmentation and prioritization
- Support for outreach planning
Ongoing GTM Support
For teams that need continued research and structured support as priorities evolve.
- Recurring research support
- Market and segment refinement
- Regular review of priorities
Let's Talk About Your B2B Growth Priorities
Tell us about your target market, prospecting challenge, or growth objective. We'll use the conversation to understand your needs and discuss suitable next steps.
A focused discussion. Clear next steps. No obligation to proceed.